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How to Find a Briliant Copywriter


If you'd like to make money online, you're going to have to have a web site. If you would like that website to bring in profits, it has to be written extremely well. Unless you're good at copywriting already it's a good idea to engage the services of someone qualified to create the text on your web site. An effective copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Apparently, not all copywriters are the same. Some copywriters are very gifted. Some dream of having talent but are just trying to make some bucks because they've heard that online copywriting is a breeze. Here is how you will be able to tell the good from the bad.

Does the copywriter have his or her own website? Any copywriter who would like to write web copy needs to have a site that features their writing bio, a resume, a few samples and anything else they want to share. If the copywriter doesn't have his or her own website, how can they help you build yours? Pay attention to the copy on their web site also. If it is replete with typos and grammar errors next page this is a bad sign.

Do you react favorably while you read the text on the copywriter's site? This is more involved than merely finding grammatical errors and syntax errors. Does the web copy move you to feel any kind of emotional reaction? Does it make you warm up to him or her? Does it make you want to follow up and discover more about the copywriter? Does it make you want to jump to hire them right away? Does it make you feel like you have to leave? Does it make you upset? These are all crucial reactions and you should pay attention to them.

Perform a little more inquiry on the writer. Search for reviews for the writer on independent web sites and online forums. It's extremely likely that the only reviews you will see on the writer's website are going to be glowing. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews demand your extra attention. It is a good idea to ask the writer for references also. You should actually get in touch with each reference and obtain an honest opinion about the writer from each person.

Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to ask for samples beyond those that are available on the web site. This is especially crucial when you're trying to hire a writer who claims to be an expert in a certain field. If the writing feels like a regurgitated Wikipedia article, you better find another copywriter.

There aremany ways to determine whether or not a copywriter is worthy of hiring. You must do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.

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